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e20 Authors: Lisa Calkins, Flint Brenton, Melanie Marten, Elizabeth White, Liz McMillan

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Mobile Person-to-Person Payments and Transfers: Security and Timing Are Everything

Mobile Person-to-Person Payments and Transfers: Security and Timing Are Everything

Research and Markets (http://www.researchandmarkets.com/reports/c86980) has announced the addition of “Mobile Person-to-Person Payments and Transfers: Security and Timing Are Everything” to their offering.

Mobile person-to-person payments and transfers (mobile P2P) offer the first income-generating step for financial institutions on the pathway to full mobile banking and payments. While still a niche product, demand is growing and one out of ten consumers currently states that he or she would likely use mobile P2P if the service were available. This report is based on an online survey of 2192 consumers, a survey of 26 executives from the financial industry, and ten interviews of executives in the payments industry.

Primary Questions

- What are the main barriers preventing mobile P2P transfers services from being adopted?

- How can those barriers be addressed so that mobile P2P transfer services contribute significantly to revenue?

- What are the key marketing strategies of mobile P2P and which consumer segments are the most profitable targets?

- Which aspects of mobile P2P appeal to each segment?

- Which features attract the unbanked and underbanked and how are these groups responding to mobile P2P money transfers?

- What mobile P2P transfer offerings are available in the marketplace?

Audience:

Financial institutions

Online banking

Mobile banking

Marketing

Mobile banking platform providers

Credit card networks

Mobile payment vendors

Mobile network operators

New entrants

Companies Mentioned:

Amazon Payments (TextPayMe)

Bank of America

Citigroup

ClairMail

Corporation Bank

Diner's Club International

eBay

Firethorn

First Premier Bank

HDFC Bank

ICIC Bank

Idology

ING Direct

MasterCard

mChek

mFoundry

Mpayy

m-Via

Obopay

PayPal

Secure Wireless Transfers Corp. (KushCash)

STAR Networks

Visa

For more information, visit http://www.researchandmarkets.com/reports/c86980.

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